Monthly Archives: September 2013

HOW TO MAKE MONEY IN THE APP STORE?

Hussain Fakhruddin
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Hussain Fakhruddin

Hussain Fakhruddin is the founder/CEO of Teknowledge mobile apps company. He heads a large team of app developers, and has overseen the creation of nearly 600 applications. Apart from app development, his interests include reading, traveling and online blogging.
Hussain Fakhruddin
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1Monetization isn’t a simple process for mobile developers. Advertisements, paid installs, in-app purchases — these all can generate revenue for mobile app developers, but they aren’t the only methods available. Also not everybody is capable of making a ‘kick ass app’.

Each time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off between paying for content directly, or paying indirectly by (implicitly) agreeing to view ads.

In many cases, apps are available in two forms: free (with ads) and paid (no ads). If you truly can’t stand to see ads in apps, you can usually pay $.99 or $1.99 to eliminate the ads and possibly get some additional functionality too. Even when a specific app does not come in paid and free versions, there are often other apps to choose from, free and paid, that perform very similar tasks like calling a taxi or looking up recipes. However, we are often confronted with examples of rather widely used apps that still cannot be considered commercially successful.

Here are a few innovative strategies to monetize mobile apps:

1. Expanding to Gaming

LINE is the most popular mobile messaging app in Japan with over 80 million users. It’s also completely free.

To maintain its massive user base, LINE turned to gaming to cash in on its existing user base. It launched a puzzle game called LINE Pop, which garnered more than one million installs in one day and 10 million installs and $1 million in revenue in less than two weeks.

The success of LINE Pop is definitely a wake up call for many productivity apps (especially messaging apps like Whatsapp) to think about new ways to capitalize on their user base.

2. Internationalization: Go Where the Money Is

Not all users are created equal; some citizens in some countries are more willing to pay for apps than others. Smartphones help to speed up globalization, but not all developers think globally, and most Silicon Valley app developers tend to focus mainly on the US market. This makes sense as long as you have enough run rate.

According to Distimo’s report on the fastest-growing countries for App Store revenue, countries like Japan, Russia, China, Taiwan, Thailand, Brazil, Mexico, and Korea all showed a higher year-over-year growth in revenue than the U.S., which ranked 13th with a growth rate of 44 percent. Once you forget about these countries, and you’re missing enormous revenue potential.

3. Drive Installs for Other Mobile Apps

Dolphin Browser generates revenue by driving installs for other mobile developers.

A great example of this monetization model is Appsfire, a popular app discovery tool that tracks free or temporarily discounted apps.  Its developers were able to build a big following and drive revenue from other developers who want to market to Appfire’s users.

4. Employing the Free & Freemium Model

Noom is a weight loss coaching app that gives users daily tasks and helps them with long-term weight loss.

Instead of charging for installs and selling advertising, Noom was successfully able to bridge the gap and charge for monthly subscription to its premium coaching services. Its basic app is free, but for those users who want a bit more, they need to fork over a few bucks. It’s a win for everyone, the casual users who get smaller benefits free of charge, the company that makes money for its work, and the serious users who have the option to get high-quality content.

The recent research by SensorTower reveals the interdependency between app categories and business models. It shows that for such categories as Newsstand, Social Networking, Lifestyle, Entertainment or News free is in most cases the best way to go, while in other categories such as Weather and Navigation, there is much more latitude when it comes to having paid apps.

5. Turning Advertising Into Entertainment

This is not ordinary advertising. No banner, interstitial, cross-promotion, or offer walls in the game. Outfit7 (creator of Talking Tomcat, which has 600 million installs) has mastered the art of turning advertising into entertainment. Here’s how:

DreamWorks approached Outfit7’s chief revenue office, Narry Singh, last year wanting to integrate DreamWorks’ film Madagascar into the Talking Tomcat experience. Singh knew his clients would not settle for a simple banner ad, so instead, he designed interactive, nine-second applets. A user could activate the Madagascar experience by beating Talking Tomcat five times. Once activated, a Madagascar dream cloud would appear and the game background would change completely.

“We want to integrate Madagascar as part of the game.” Singh said. “Your customers don’t buy your app, they buy your story.”

This strategy of turning advertising into entertainment scored Singh and the Outfit7 team a click-through rate higher than 9 percent.

Overall, considering the recent developments of the app market and the various options available, freemium seems to be the most suitable business model to start with. You will gain your users much faster and after the analysis of your app usage will figure out how to monetize your user base in the most profitable way. Even WhatsApp recently moved away from charging their users for download. Now they provide the app to its users for free during the first year and charge $.99 a year after that. However, certainly, there are cases when in-app purchases are hard to integrate into the functionality of a specific app. In these cases, charging for downloads appears to be the only way to make money.

How iPad’s have changed the lives of children in schools

Hussain Fakhruddin
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Hussain Fakhruddin

Hussain Fakhruddin is the founder/CEO of Teknowledge mobile apps company. He heads a large team of app developers, and has overseen the creation of nearly 600 applications. Apart from app development, his interests include reading, traveling and online blogging.
Hussain Fakhruddin
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4Technology has infiltrated our lives and have brought dramatic changes in our society in the last 20 years. How we educate children, though, has not kept pace with these changes. But today, educational reformers have a vision for a new educational model based on technology and individual learning. The introduction of the iPad, with its easy to manipulate touch screen technology, has allowed even very young children to take advantage of a computer. Its portable format and fast load-up time has made it possible for them to be used easily in the classroom. It has influenced the lives of children in many other ways. Let’s summarize few of them.

 

Ways in which iPads have revolutionized the life of children in schools:

Internet research
Children now have endless access to valuable information such as a dictionary and thesaurus, which previously were only available in printed format. Interactive technology has made learning more engaging and memorable. Tools such as audio and video recorders can change the way that learning takes place and homework is completed. The iPad is great for surfing the web and researching topics in or out of the classroom.

Making videos
Video creation and editing is simple on the iPad. This can be a great group activity to encourage collaboration. Unfortunately Flash is not supported on the iPad, so watching videos (except on YouTube) is not always possible. Videos [LINK] can be watched on the interactive whiteboard if required.

Taking notes during class
The iPad is portable and handy. It is easy to carry around with books making it the ideal tool to take notes and store all of a teacher’s lecture material.

Improves communication
The main advantage of everyone having an iPad has been the improvement in communication. Documents are emailed straight over to colleagues during a meeting. Children submit their homework by email, or through the school’s virtual learning environment. Teachers now take the register using their iPad, which means that there is a centralised record of which children are in school, and which classroom they are in, that every teacher has access to.

Live debates and discussion forums
Setting a discussion topic for homework is ideal for encouraging participation from the more nervous members of the class. Students are encouraged to take part in a live debate for their evening homework using the school virtual learning environment and are marked on their level of engagement and responses.

Sharing of resources:
Working as a group in class is much easier as children can share documents. Children who previously did not have access to the internet at home are given the same opportunities as their peers. The whole class can look at one child’s work by attaching the iPad to the interactive whiteboard. If a child has forgotten their textbook, the teacher can take a photograph of the relevant page and send it to the student in class

Revision
There are several excellent mind mapping apps on the iPad which makes revision enjoyable and effective.

Class blogs
The whole class contributing to a blog can be a rewarding experience which allows the students to get their first taste of getting published on the web.

Art classes
The iPad has changed art lessons for good – there are so many fantastic art apps which allow drawing and painting.

Talking to students from abroad
This is particularly useful for language lessons: Skype can be set up so that video conferences can be arranged with schools in other countries. Video pen pals allow students from different countries to talk, practice their language skills and share their cultural differences.

 

Not long ago, children were allowed to use mobile phones in the school playground. But now they’re actually being encouraged to bring smartphones out in the classroom, not to mention Kindles, iPads, Wiis and hand-held games consoles such as Nintendo DSs. Even exams are changing out of all recognition. In the recent future, we might also see children taking internet-connected devices into exam halls, meaning no more need for memorization! All they need to do is just…Google it…!!!

The invention of iPad has opened up a new, younger target market of preschoolers infatuated by what educational researchers have described as a “rattle on steroids”. While the use of the iPad in schools has revolutionized the way children are taught, it hasn’t completely replaced more traditional methods of teaching. A lot of US schools are investing in these devices in order to reduce the cost burden of textbooks and the environmental burden of paper and, of course, in order to stimulate learning. These devices have proven positive effect on the way children learn, maximizing their achievement and improving educational outcomes. The iPad symbolizes how a bottom-up, spontaneous, self-organizing system of education will change how we learn, in the very near future.