Tag Archives: UX optimize

Push Notifications vs In-App Messaging: Which Strategy Is Better For App Marketing?

Hussain Fakhruddin
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Hussain Fakhruddin

Hussain Fakhruddin is the founder/CEO of Teknowledge mobile apps company. He heads a large team of app developers, and has overseen the creation of nearly 600 applications. Apart from app development, his interests include reading, traveling and online blogging.
Hussain Fakhruddin
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Increasing the user-engagement levels is the biggest mantra, as far as the success of mobile applications are concerned. On a YoY basis, 2017 witnessed ~55% increase in the average number of messages sent through apps to end users. Facilitating seamless two-way communication on the mobile platform is the key – and both ‘push notifications‘ as… Read More »