Be Wary Of These Mistakes While Creating Mobile Apps!

By | December 24, 2013
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All set to develop your very first mobile application? Make sure that you do not fall prey to any of these mistakes!

If you are not thorough in your mobile application development plans – chances are high that some mistakes will crop up during the app-creation stages. That, in turn, would adversely affect the final performance and usability of the app, and, in all likelihood, it would get lost in obscurity – particularly with the huge number of smartphone applications that are launched every quarter. If you are among the budding app developers in Kolkata, make sure you do not commit these follies:

 

  1. Creating the same app for all platforms – Developing mobile apps that have seamless cross-platform operability calls for a high level of professional expertise, and a decent amount of practical experience in this field. To start off with, it is always a better option to create separate sets of applications for iphones, Blackberry sets and Android phones. Custom mobile applications, in any case, are always likely to perform better.

  2. Trying to excessively cut down on costs – Sure, you need to monitor the mobile application development cost levels at all stages – but that should not, in any way, compromise the quality of the app that is being created. Make sure that advanced, pre-tested tools are being used create user-friendly app interfaces and layout. A poorly designed app would not be able to generate significant download figures, no matter how cheap it might be.

  3. Putting in too many functionalities – Simplicity is a major virtue, as far as development of mobile applications in concerned. According to professionals related to iphone app development in India, applications that pack in too many functionalities inevitably end up confusing the end-users, resulting in diminished popularity. While chalking up the app prototype, you should focus on it having one principal objective. Further features can always be added in later versions/upgrades.

  4. Not studying the mobile market – This is the point where the value of having a dedicated research team at your mobile application development company comes to the fore. Before deciding on the type of apps you would be creating, you have to find out the type of mobile handsets and OS that enjoy maximum popularity. At present, iphones are ahead in terms of total number of users than Android or Blackberry phones – and starting off with an iphone app won’t be a bad idea.

  5. Ignoring the need for tracking analytics – You create mobile apps and send them off to the online Play Store for user-downloads. Is that all you need to do? Far from it – for unless you know how your applications are performing (both in terms of download figures AND actual usage in handsets), you will never get an idea about whether it is being liked by your target audience. Consequently, the app upgrades you release can also turn out to be unsatisfactory.

  6. Not monetizing the app – Unless you are in the mobile application development business solely for the fun of it, this mistake would be inexcusable. Even if you intend to offer free download offers (limited period) on your apps, you need to know how you can earn money through them, from advertisements and sponsorships. As the applications start becoming popular, you need to determine an appropriate pricing model as well.

  7. Considering all users to have same levels of technical expertise – Remember, the people who will be using your apps are only interested in having more features in their smartphones – you cannot expect them to have top-level technical knowledge and ideas on the back-end coding of the applications. In case your Android or iphone application development company in India is creating a multi-touch, highly evolved app, you should also include a detailed user-instruction manual with it. People should never face any problems while installing and/or using the application.

  8. Glossing over the need for social media integration – Everyone (at least, every smartphone user!) is present on social media, and mobile apps that do not have integrated Facebook and Twitter-sharing features are bound to be looked upon as slightly backward. Irrespective of whether it is a gaming application or a news-based app you are developing, make sure that users can share the items that they like on their social media profiles. Of course, these networking sites are also great avenues for promoting your app.

  9. Not testing the app properly – In the fiercely competitive mobile app markets, profitability is often equated with being able to gain a first-mover’s advantage. However, you should never be in a tearing hurry to release your app – cutting down on the required time for app-testing in the process. You need to perform beta-testing with a focus group of testers, as well as allott some time for automated testing and tests conducted in the cloud network. An undetected bug/virus in the final version of the application would surely make buyers stay well away from it!

  10. Not promoting your app well – Even the best mobile apps are likely to fail, if the parent companies fail to publicize them properly. Through online press releases, web banners, relevant blog posts, social media updates and even small teasers on your website – you need to build up the curiosity levels of people about the upcoming mobile application. You can also consider distributing flyers and handouts at IT events. Greater awareness can easily translate to higher sales!

 

You need to be careful while recruiting the team of app developers in Kolkata, who would be in charge of creating the app. Make sure that the dashboard of the application never becomes too cluttered. Test the speed of the app too. Even the smallest of errors can result in the development of a problematic app – and that would be a big-time loss of time, effort, and of course, money!

 

Hussain Fakhruddin
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Hussain Fakhruddin

Hussain Fakhruddin is the founder/CEO of Teknowledge mobile apps company. He heads a large team of app developers, and has overseen the creation of nearly 600 applications. Apart from app development, his interests include reading, traveling and online blogging.
Hussain Fakhruddin
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