Hussain Fakhruddin
Latest posts by Hussain Fakhruddin (see all)
- How do mobile apps help small businesses? - October 10, 2019
- Top 15 Mobile App Ideas For 2020 - October 1, 2019
- Top 15 Software Development Trends To Watch Out For In 2020 - September 18, 2019
While most startup businesses around the world are aware of the importance of designing responsive websites to reach out to mobile users, developing native apps at an early stage might not be considered as important. Over here, we have highlighted how such customized mobile applications can, in fact, perform better as a medium for promoting a company, than an optimized website.
According to a recent survey, nearly 50% customers across the world revealed that, if a company did not have a responsive website, they simply did not consider it worthwhile for doing business with. Couple this with the forecast that, by 2017, about a quarter of all retail transactions would be carried out through the smartphone platform – and the growing importance of businesses having a strong mobile presence becomes clearer. The million-dollar question remains, is a responsive website enough to reach out to all prospective clients on the go, or whether native mobile applications are required. We here present a comparative analysis between the two options:
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Cost of development – The expenses that an organization has to incur for designing a responsive website from scratch is, in most cases, much higher (nearly double) than that required for creating native apps. However, the relatively smaller intervals at which mobile applications need to be upgraded/redesigned somewhat offsets this factor.
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User-friendliness – A properly made responsive website would automatically detect the device on which it is being viewed – so that the ‘correct’ version is displayed. While this promises a high-degree of viewer-friendliness, a native app is likely to prove better on this count too. This is primarily because, apps are created only for mobile devices – unlike web pages which have been ‘modified’ for phone visibility.
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Version monitoring – This round goes to responsive websites, easily. If a business takes up mobile app designing for promotional purposes, it has to be prepared to monitor, bear the maintenance costs, and regularly upgrade the different versions. It has to be remembered that, a native app would have a web and a mobile version – and the latter, in turn, would have different versions for the iOS, Android and Blackberry platforms. When it comes to a responsive website, there are no multiple versions to worry about.
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Direction of navigation – Since responsive websites offer only top to bottom navigation options (except very few cases), they are considered to be suitable for blog portals, sites with vertical news feeds, and the like. On the other hand, horizontal scrolling is way easier on native applications – which makes them ideal for businesses that have more information, tickers and photo galleries to display.
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Download and installation – A native promotional app, much like any app released by a mobile development company, has to be downloaded by users, and installed on their handsets – before it can be of any value. In case complex configuration settings have been used on the applications, that can lead to confusions as well. Viewing a responsive website is way easier – all that one needs to do is type in the URL, and the web pages will be displayed.
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The issue with Flash – Until iOS devices start supporting files in Flash format, neither native mobile applications nor responsive websites can feature such dynamic components. However, while a non-Flash smartphone app can be engaging enough, a similarly designed website can appear decidedly boring.
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Potential bandwidth problems – Images and videos currently figure prominently amongst the on-page content of websites – but they are not particularly great for responsive portals. If the latter calls large-sized pictures and video files from the server, chances of the available bandwidth limit getting exceeded do crop up – and the website can, as a result, appear cluttered. A native app, on the other hand, has built-in bandwidth management features, and do not, generally, slow down handsets either.
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Substitute of a static website – The responsive version of a website is not a substitute of its original, larger, static counterpart. A well-planned fluid design can, however, include most of the original website’s features in the responsive pages. Mobile applications are created via a completely different method, and they cannot be considered as an extension of a company’s website in any way. Consequently, building a strong brand-presence through native apps can be slightly trickier.
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Speed – Does a responsive website take more than eight seconds to load properly on mobile screens? If yes, its bounce rate would be significantly high, hurting the promotional strategies of the parent business. Ideally, the loading time of a mobile-optimized website should be around four seconds. Speed is generally not an issue with native apps though, particularly if they have been created by a reliable mobile application development company. Responsive websites are generally fast, but apps are often faster!
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Monetization strategy – Monetizing a mobile application is significantly easier than implementing monetization strategies on a responsive website. Tracking the revenue-earning prospects of a website can also be more difficult than doing the same for mobile apps.
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Purpose of visit – Having only a responsive website (without a native app) can work only when a business wants its website to remain accessible to potential customers at all times – without any extra focus on mobile commerce and retail transactions. If m-commerce is an integral part of a firm’s operations, there is hardly any way to avoid developing a custom mobile application.
Developers have to design native apps in a manner that they get easily approved at the online stores – something that is not required for responsive websites. To take a broader view, a company without a responsive portal is not likely to have a large-enough client-base, while for regular interactions with clients, native apps are necessary. It is not the case of whether you should go for one instead of the other – both responsive website and native apps are important for the long-run success of companies.