Author Archives: Hussain Fakhruddin

Top 15 Trends in iOS App Development That You Should Be Aware Of

trends for ios developers

 

The Apple App Store continues to break records in terms of revenues. According to an official report, developers made a cool $20 billion+ from the App Store last year. If the 30% cut that Apple keeps from the earnings is added, the cumulative revenue from the App Store in 2016 comes to nearly $29 billion. Apple’s mobile platform is also by far the more (in comparison with Google’s Android) ‘profitable’ – with revenues from iOS apps being, on average, 4X higher than that from Android apps. Of course, for sustaining strong revenue and profit figures, developers have to constantly update themselves, and adapt to the latest tools and technologies. Over here, we will have an overview of the most important iOS app development trends in 2017:

  1. 3D gaming and augmented reality

    For all the hype and anticipation about virtual reality and augmented reality in recent times, 2016 was mostly a year of research on these technologies. This year should see iPhone developers increasingly utilizing augmented reality add-ons to make their game apps more interactive and immersive for end-users. With GPS tools growing stronger and more reliable than ever, VR and AR have every chance of becoming the go-to tools from next-gen 3D game development.

  2. More thrust to IoT applications

    Announced in 2014, Apple’s HomeKit platform has been a source of interest for general enthusiasts and professionals alike. The platform is already integrated by many developers in different types of home automation apps, and this usage is all set to grow further in 2017. In general, Internet of Things (IoT) should take off in a big way over the next 6-12 months, with ‘connected cars’ and ‘smart homes’ being right at the fore. There are a lot of growth opportunities in this domain, and leading mobile app developers are likely to get into it.

  3. Swift 3.0 to remain the chosen language

    Ever since Swift went open source (in December 2015), its adoption figures among developers have spiked significantly. The arrival of Swift 3.0 in June last year also confirmed that the language has indeed overtaken Objective-C (as per the latest TIOBE index) in terms of popularity. Recent surveys have revealed that the third iteration of the Swift programming language is indeed the most developer-friendly version. As such, it is likely to consolidate its position as the ‘language of first preference’ among iOS developers.

  4. The importance of a great UX

    It was important before, and it will remain absolutely critical in future. To be successful, an Apple application has to deliver seamless user end-experience (UX) – with the help of smart, navigation-friendly designs and layouts, great graphics and high-quality animation (if required). For ad-supported applications, the advertisements must not interfere with the users’ activities. Developers should also stay away from making false claims about apps in the store descriptions. Right from ‘discovering’ a new app on the store, to downloading and using it – the entire thing must be one smooth journey.

  5. Revival of Beacon technology

    Since its launch, not much of significance has been done with the Cupertino company’s proprietary iBeacon technology. Things should, however, change this year – with steadily increasing interest levels among iPhone developers, and strong demand levels from smart home owners. In particular, the low-energy Bluetooth (BLE) technology will enable people to simply use designated mobile apps to remotely manage household electrical appliances (with built-in GPS). What’s more, the Beacon technology will also facilitate the formation of more localized and effective advertisements by retailers – which would be distributed/pushed out to targeted buyers through the latter’s handsets. In both the household and the commercial spaces, Beacon apps are set to find their own niche.

  6. Greater emphasis on security

    At last year’s WWDC event, App Transport Security (ATS) was made mandatory for every newly published iOS application. This was in addition to the two-factor authentication rule – which has, let’s face it, become fairly mainstream now. The concerns about mobile app security and probable data thefts/losses are, however, growing…and to counter that, stronger, more varied data encryption standards are expected to be used by developers worldwide. The data transfer tools and methods should also grow more robust. Users often store important and sensitive personal data in mobile apps (or on the cloud) – and developers have to ensure that they can do so without a worry.

  7. Home automation platforms to grow

    Technology is supposed to make lives easier – but it can also become rather complicated. Simply consider the scenario where you have to individually control a large number of smart home tools and equipments, and you will get the picture. This, in turn, brings to light the importance of platforms like Amazon Echo and openHAB. In 2017 and beyond, the usage of these smart home platforms will continue to surge, together with the launch of a large number of ‘connection apps’ – that will offer 24×7 connectivity with appliances, kitchen equipments and even pet animals. The recent Volvo-Microsoft deal also promises to bring on-the-go Skype support to drivers. Smart connectivity hubs are likely to become more common than ever before.

  8. Cutting-edge App Store Optimization

    The competition among iOS apps is increasing all the time. On last count, the App Store had in excess of 2.2 million applications – and it is not the easiest task for developers to make their products stand out in the crowd. They have to understand and implement updated App Store Optimization, or ASO, strategies – from creating detailed, easy-to-understand app descriptions, to selecting a good app name, choosing the best app icon, uploading the required app screenshots, and including the important keywords in the description. What’s more, the ASO has to be done on an ongoing basis. The year is 2017, the competition is big – and developers cannot rely on ‘once and done’ marketing strategies.

  9. Revival of the iPad

    The glory days of the iPad in 2013-14 are long gone now. However, the increase in app development activities involving iBeacon will probably push up iPad sales this year. In the first quarter of this year, more than 13 million units of the iPad are expected to be sold – a jump of 44% over the 2016 Q4 figures. Developers, hence, should always make sure that their new applications have properly customized versions for the Apple tablet. In its absence, a fairly large chunk of potential users can be lost.

  10. Analytics and feedback

    Apps are created for the random Joe who owns an iPhone – and if he does not like a new application, he will uninstall it, it’s as simple as that. In every category, there are several apps that have similar core functions – ensuring that there is no dearth of substitutes. To keep user-engagement levels high, developers have to closely monitor app analytics (has to be integrated into the application). All feedback, ratings and reviews have to be studied carefully too, to learn about the improvements/bug fixes that have to be made. Mobile app companies are all in a race to provide top-class customer services – to ensure the success of their products.

  11. More games. Better games

    Nintendo brought the wildly popular Super Mario Run to iOS last December, and the repercussions were huge. Super Mario had a big role to play in pushing up the December sales figures from the store to beyond a staggering $3 billion – and according to experts from the field of iPhone app development, Nintendo has just showed to other third-party game developers that they too can strike it big on the iOS platform. Between now and 2020, iOS games (particularly 3D) are likely to increase at an exponential rate – and the quality/innovativeness of most of these games will be right out of the top drawer. For all its customization options, Android is still nowhere close to iOS in terms of stability – and its high-time for iPhone developers to take advantage of this fact.

  12. Autonomous devices and iPhones

    Although last year’s iPhone 7/7 Plus are off to a steady start (adoption rate of 2.7% within the first fortnight for iPhone 7), they are – till now – marginally less successful than the iPhone 6/6Plus from a couple of years ago. Contrary to predictions though, there are no chances of the iPhone’s market share dropping off – particularly since that they are increasingly being connected and used with Mac systems, Apple TV, smartwatches, and a lot more ‘paired gadgets’. At the same time though, autonomous or standalone Apple gadgets are also increasing. A classic example of that will be the Apple Watch 2 – which is far less reliant on the iPhone than its predecessor. App makers, not surprisingly, are getting actively involved in making custom apps for Apple Watch.

  13. Rise of enterprise apps

    Much like how websites became a must-have for businesses in the late-90s, enterprise apps have emerged as essential tools for present-day entrepreneurs across the world. Users can reach out to potentially huge volumes of prospective customers with the help of well-made, user-friendly iOS enterprise apps. The importance of mobile shopping apps and digital wallets has also been increasing over the last couple of quarters. From establishing a strong presence in the mobile space (for greater brand familiarity), to getting business leads and managing expenses – dedicated enterprise apps will perform a lot of functions this year.

Note: By the end of this year, at least 50% of all companies in the United states will have more than 10 enterprise apps – presumably for making day-to-day operations more efficient, and establishing an agile work environment.

    14. Staying updated with the latest dev tools

The tools and frameworks for iOS app development are always changing…always becoming more advanced. The onus is on the developers to constantly update themselves about the latest tools, and use them in the best possible manner. For starters, a complete familiarity with the Xcode 8 IDE (latest version available: Xcode 8.2.1) is essential – along with the iOS 10.3 platform. For beta test distribution of an app, TestFlight is easily the most suitable network, REST APIs can be tested with Postman, Cocoa Pods is ideal for dependency management, and Fastlane ensures continuous delivery of applications. There are plenty of other high-end iOS tools and frameworks available, and developers need to be prepared to learn constantly. If they don’t know what is available to them, how can they possibly use them?

    15. App monetization opportunities

It has been known for some time that Apple-users are, on average, more likely to spend money on apps – than their Android counterparts (this also explains the presence of a larger proportion of free apps in the Play Store). In the final quarter of 2016, revenues from the App Store were close to $5.5 billion – more than $2 billion more than the returns from the Play Store during the same period. In the next couple of years, expect iOS developers to implement smarter app monetization strategies in the software they publish. Clearly, there are scopes to earn big (although 6 out of 10 developers still fall under the ‘app poverty line’).

IoT, GPS integration, iBeacons, advanced security standards and AR/VR are expected to be the key drivers behind the development of successful iPhone applications in 2017. Developers from app companies (as well as the ones who work freelance) need to work according to the trends discussed above – to enhance their chances of surviving and thriving in this domain. It’s a challenging field, but things can be worked out!

Top 14 Digital Marketing Tips For Your Mobile App

Digital marketing of mobile apps: Tips

 

It’s only a matter of time before the total number of mobile applications in Apple App Store and Google Play store (combined) touches the 5 million mark. At the start of the year, the former already had 2.2+ million apps, while there were more than 2.6 million Android apps available for download. With the rapidly escalating competition in the app marketplace, it is no longer enough for developers to simply come up with ‘good’ apps. Discoverability/Visibility remains a big issue, there are plenty of ‘zombie apps’ in the stores – and researches have shown that, only 4 out of every 10 people actually bother to search for apps in the stores. The onus is on the app makers to market their products well on the digital platform after launch, to generate awareness and maintain steady download figures. Let us here take a look at some useful mobile app marketing strategies:

  1. Use press releases and news articles

    You need to, obviously, explain how your app works in the store description, using relevant keywords. However, people would see that description only AFTER they have arrived on the app’s download page. You can increase the chances of that happening, by publishing informative press releases (on both free and paid channels) – each highlighting one or two core functionalities or benefits of the application. If you release an update of an existing app, make it a point to publish a news article regarding that. The focus should always be on letting as many people as possible find out about your app.

  2. Have a website

    There was a time – sometime around the mid-90s, when a product could be successful without the support of a dedicated website. Things have moved on radically since then – and at present, an app simply must have its very own website. Mobile app developers can collaborate with web developers to create nicely-designed, responsive, user-friendly websites – with all the relevant information about the concerned app present in it (often, a single-page website is enough). Include the app store link(s) of your software in the website, and make it easily visible. Users, once intrigued, should be able to check it out.

  3. Trailer videos

    Call them trailers or demo videos – they are extremely useful ‘first-look’ tools for your mobile application. You can create a series of short (45 seconds to 1 minute, maximum) videos of your app – explaining the signup process, the in-app navigation, the UI/UX, the settings and other key features. Ideally, you should also include audio – to make it easier for viewers to ‘understand’ your app. Consider creating videos with a host (or a couple of them) discussing the various nitty-gritties of your app. From Youtube and Snapchat, to Instagram, Facebook, Twitter and even WhatsApp – there are so many social media channels where you can share these app demo videos.

Note: Twitter’s Vine was fairly popular among app developers to showcase their software (with 6-second videos). It was, however, discontinued last October.

  1. Pay attention to initial reviews

    The first 7-10 days after your app becomes available for download at the store(s) are crucial. This is the time when the first set of users will leave their ratings and reviews – and you need to consider them very carefully. If the early reviews are unfavourable, consider that as a red herring – and try to find out about the thing(s) that the users are not liking. Make the necessary modifications and release an update as quickly as possible. You can do all the internal testing and bug-fixing you like prior to launch – but it is, at the end of the day, the final users who can say whether your app is any good or not.

Note: Good reviews and high-ratings also work as great word-of-mouth publicity for your app. If that translates into high initial downloads, the chances of your app getting featured at the store(s) go up.

  1. Blog about your app

    Leading mobile app companies typically have a blog section in their company websites – and they typically publish post(s) about newly-released applications. In addition, you can also consider pitching ‘guest posts’ about your app on other well-known, high-traffic tech blogs (that’s the trick here, to choose other blogs that belong to the same domain). Avoid adopting a strong promotional tone in your post – and instead, keep your write-ups informative, easily formatted, and easy to read. At the end of the post, don’t forget to put in the download link of your app!

  2. Ask for reviews

    People who download your app out of their own accord will – in most likelihood – leave their reviews. However, you need to be more proactive, and ask around for reviews on the social media space. Both Facebook and Google Plus have plenty of pages/groups/communities for review exchanges (for iOS apps as well as Android apps) – where you can post your app, and request reviews from fellow-members. Keep in mind that you have to review others’ apps to in return. Otherwise, your review requests might start getting ignored.

Note: Phase out this review exchange strategy gradually, as your app captures a steady target audience, and authentic reviews – from final users – start coming in.

  1. Review through social media

    Ah, social media integration – that must-have feature of practically every mobile application. Android and iPhone developers should make sure that users can post reviews directly through the app – instead of having to go to the app store again for doing so. The app website should also have social media tabs, through which ratings and reviews can be posted. The benefit of this is two-fold: first, people can easily interact with friends (Facebook connections, Twitter followers, etc.) directly through the app. Secondly, sharing opinion about the app itself becomes a lot more straightforward.

  2. Have social media pages

    On Facebook in particular, create a dedicated page for your new app – and start posting little tidbits (including screenshots) about it. Promote your app’s FB page extensively, so that you have a high number of ‘page likes’/followers – that will, in turn, mean you have a large enough digital audience to interact with. After launch, keep posting interesting details about your app (with or without images) on a daily basis. Developers should also actively ask for reviews, suggestions and feedback from the users. Under no consequences should people feel that your app has ‘gone static’, and there is not much happening about it. It’s all about creating, and maintaining, a good buzz about your app.

Note: Try to come up with engaging post ideas. The more the number of ‘likes’ and ‘shares’ on your posts, the better will it be.

  1. Get in touch with app review sites – There are many reliable sites – large and small – that publish app reviews on a regular basis. Pitch your software to such sites, and request for a review (note that, these review requests are different from the social media review exchanges explained earlier). Once the review is live on their website, you can share it on social media channels like Twitter, Facebook, LinkedIn, and the others. One note of caution though: don’t try to spam by posing as a third-party reviewer!
  2. Participate in competitions – In 2014, an airport dating app called ‘Stopover’ created a big splash right after it was released. The app – which was available for both Android and iOS – helped its owner bag the ‘Rising Star’ prize at the Talent Unleashed Awards (with none other than Steve Wozniak speaking good things about the app). Similarly, if you are confident about the quality and performance about your product – you should push it out to as many app competitions and contests as possible. If the app indeed manages to bag a couple of prestigious awards, the news will spread.

Note: You should also try to get your app included in the ‘top-XX…’ lists, published by several leading e-magazines and tech journals. That will give a further thrust to the overall digital marketing endeavours.

   11. Implement and monitor app analytics

The total number of downloads is not the only metric that you need to monitor about your just-launched application. According to reports, close to 30% of new apps are launched/used only once after download (many of these are soon uninstalled). That. in turn, brings to light the importance of high-quality app analytics tools that would help you monitor detailed app engagement and stickiness figures. Knowing the analytics will also help you stay aware of the user-distribution and the device-distribution of your application. You will be able to customize your marketing strategies accordingly. If you find that the app is indeed being discarded soon by users – find out the underlying problem(s), and sort things out.

   12. Start paid ad campaigns

There is Facebook Ads, there is Google AdWords, and there are paid advertising options in LinkedIn as well. For the first few weeks after your app has been launched – run simultaneous ad campaigns on multiple platforms, to quickly bolster the visibility, traffic and (hopefully) the download stats. Make sure that the ad groups and ads are optimally planned, and the bids are chosen carefully (choose ‘negative keywords’ to minimize chances of unwanted clicks). You can even consider collaborating with other developers to advertise related apps together. The expenses will be shared, and there will still be chances of conversions.

  13. Go for newsletters and email marketing

Bulk SMS campaigns might not be as effective as they once were, but email marketing is something you should definitely consider for your new mobile app. Create newsletters to highlight the main talking points about your software, and send it to a focused audience group (email platforms like MailChimp makes this extremely easy). Avoid sending mails too frequently though (that would irritate readers) and track the engagement/clickthrough rates of these e-newsletters. Do not make your emails seem too generic or overtly promotional. Once again, the communication has to be personalized and mostly informative.

  14. Hire a digital marketing partner

For a full-fledged, ongoing digital marketing campaign for your mobile app, you should ideally avail the services of a professional online marketing company. Many of the top app companies across the world double up as app-marketers (for their clients) as well. Do some research on the web, create a shortlist of the best digital marketing companies, check out their plans and packages (and of course, rates!) and hire the one that seems the best.

There are close to 3.575 billion internet users in the globe (nearly 47% of the world’s population). Not having a digital marketing plan in place would be akin to losing a large chunk of this audience – many of whom are smartphone-owners. Follow the strategies we have discussed over here, and help your app gain a nice early momentum (and sustain it too) among users.

Digital Revolution 2.0: 12 Things About The API Economy You Should Know

 

API economy trends

In a recently conducted study, it was found that close to 78% of all mobile applications would not exist in the absence of backend APIs (i.e., their core functionalities will be affected). The importance of the API economy in the context of software development has been increasing rapidly for some time – with 2017 being dubbed as the ‘Year Of The API Economy’. It can be safely said that we have entered the second major digital revolution (the first, of course, being the arrival of the World Wide Web in 1995), with APIs changing the faces of businesses and driving the growth of IoT applications in particular. In today’s discussion, we will take you through some fascinating facts about the thriving global API economy:

  1. Robust adoption by businesses

    For entrepreneurs who wish to innovate, modernize operations, leverage competitive advantages and in general stay ahead of the game, API strategy implementation is no longer just an option. According to Gartner, by the end of this year, 3 out of every 4 Fortune 1000 companies will have their very own public web APIs. What’s more – these APIs will be the medium for at least half of the total volume of B2B collaborations/communications. Businesses which do not upgrade themselves are bound to lag behind – something that is pretty evident from the fact that, more than 51% of the companies in 2000’s Fortune 500 list have disappeared. It’s an ‘adapt or perish’ scenario.

  2. From code lines to APIs as products

    Modern APIs are, in most cases, reusable, and that gives them additional value. These language-agnostic interfaces emerge from being just lines of code, to tools that can be used across multiple projects. That, in turn, allow IT companies to ditch the traditional ‘project-first’ approach in favour of an environment where ‘managed APIs’ are treated as valuable assets – which are reusable, developer-oriented, and highly reliable. As the precise requirements change from one project to the next, app developers have the opportunity of customizing the API products to implement the desired features. The entire operating model undergoes a change for the better, with accelerated project development times.

Note: Just like the software they are integrated to, APIs too have their own SDLCs (software development lifecycles).

     3. The ‘API Building Blocks’

Working with a viable API strategy can seamlessly transform a business into an interactive platform – which expand and share the overall ecosystem and the resources both within and outside the organization. The transformation takes place with the help of three sets of building blocks. First, there are the ‘Business Model Building Platforms’, which expose data, analytics, resources, algorithms and other proprietary assets, enabling key capabilities in the process. The ‘Digital Business Models’ help in the creation of value from external sources, through the upgradation of business ecosystems (including networks of people and things). Finally, there are the ‘Business Ecosystems’ for delivering innovative, customized solutions by systematically leveraging the overall business model.

      4. Huge spike in data volumes

By 2020, the total volume of big data is expected to gu by nearly 1500%, compared to the 2005 volume. However, it is not the spurt in big data that poses a problem per se (there are plenty of storage resources available on the cloud) – but the actual management, maintenance and security of this data. APIs help in smooth implementation and usage of of these resources in a manner which is actionable for enterprises, and completely safe. With an API strategy in place, delivering data-oriented, ‘useful’ solutions to customers becomes that much easier.

     5. More than cloud computing

Many web and mobile app developers tend to think of APIs as simplistic tools meant to serve one purpose – integration of cloud computing inside applications. While that is obviously true, the justifications behind API-making do not stop at that. A properly optimized API strategy should boost wider asset syndication by enterprises (to users both within and outside businesses). Seamless cloud computing is one of the micro-functions of APIs…on the macro-level, they drive innovation, build new capabilities, and help in expanding business reach.

    6. The need for smarter API management

New things bring with them new challenges – and APIs are no exception to this. A mis-managed API strategy is not likely to yield any favourable results, and can, in fact, be counterproductive (e.g., mounting expenses). The API management issue is further compounded by the fact that – the customers of an API tool might be totally third-party entities (i.e., not a part of the existing partner network of a business). During the development phase, due attention has to be placed on API prototyping, testing and performance assessment. A company also needs to be careful about how it markets a new API solution to prospective clients…in most instances, third-party app developers. Right from ensuring high discoverability and proper scalability, to API authorization standards and lifecycle management – the task of API management encompasses everything.

Note: Detailed documentation of APIs is also essential, as is the gradual creation of developer communities online.

  1. Importance of establishing a strong internal API economy

    A company creates and markets APIs, someone involved in mobile app development uses it up, a buzzing ‘external API economy’ is created – and that’s the end of that, right? Well, it’s not quite that straightforward – and companies have to first focus on creating a robust ‘internal API economy’ – that would help them break out of the many limitations imposed by traditional legacy systems. The key purpose of this internal economy is the decentralization of app-creation processes, and ensuring accessibility of data across all tiers of an organization. For this to happen, entrepreneurs have to switch over to an IaaS (IT-as-a-Service) model – and the pool of in-house developers have to increase. These developers will be the ‘internal users’ of APIs, and they will be enabled to innovate more on their own projects. APIs have the potential for a lot of external value-creation – but first, they have to be successful internally.

  2. Highly mature API development cycles

    A piece of software can be as innovative as possible – but it is of little use, if it is not user-friendly. With an eye on that, companies are increasingly focusing on coming up with API platforms that are completely customer-centric (i.e., are designed according to the preferences of target customers). This approach, in turn, is instrumental in making the overall API development cycle – the API SDLC, if you will – to become more and more mature. The ‘Maturity Model’ of cloud APIs can broadly be said to have 4 stages. At the base, there is the ‘Descriptive’ stage, where developers react on the basis of past data. Above it is the ‘Predictive’ stage, where the attention shifts to anticipating future events. Next up is the ‘Prescriptive’ stage, and now the API providers have to specify future actions and how they are to be handled. Right at the apex of the maturity model is the ‘Cognitive’ stage, where things are all about automated learning and auto-adjustment to events.

  3. A new set of business assets

    We have already briefly highlighted how APIs are fast emerging as important tangible assets for businesses. However, with APIs heralding in Digital Revolution 2.0 – enterprises have more new digital assets to consider and manage. The API management software should be mentioned first in this context – since they pave the way for digital platform deployment, data protection, and a host of other key responsibilities. The ‘intelligent business processes’ curate and add scalability to partner-delivered solutions, and they are also important assets (they ensure the ethical handling standards and API compliance considerations as well). The APIs themselves – which share data, algorithms and pre-specified resources – bind the entire infrastructure together.

  4. Main components of API strategy

    A well-formed API strategy is implemented through three main building blocks, as has already been pointed out earlier. Let us now turn our attentions to the components that actually make the strategy. First of all are the business-to-business (B2B) servers that are operated through APIs. The second component would be the existing (and evolving) in-house tech architecture – ranging right from systems and devices, to cloud applications and web-stored databases. The multitude of endpoints (where APIs are executed) are vital too – particularly since the API environments tend to be highly fragmented. Updated enterprise-level data can also be sourced from social media portals, making the latter a cog in the API strategy plans as well.

Note: With the help of APIs, businesses are increasingly reaping the benefits of real-time information-sharing and knowledge-dissemination.

     11. The API culture

One of the biggest upshots of the growth of API economy has been the increasing willingness of companies to expose their data/resources to third-party users (traditionally, enterprises preferred to work in somewhat ‘closed’ environments). For the launch of software ecosystems and refurbished business models, bimodal IT systems are being integrated within existing architectures. The day-to-day operations are witnessing a shift in focus – from projects/products, to deployment of business model platforms. Experts from the domains of web and mobile app development have the additional responsibility of getting familiar with new asset management lifecycles, asset-sharing and intellectual property handling, and new-age risk-management tools. The API culture is upon us…and it is shaking up businesses, from the ground up!

     12. The manifold uses of web APIs

From two-way cloud connectivity, to connecting one on-premise system to another – web APIs are being used by businesses for a multitude of purposes. Advanced ecommerce services require a smart integration of online reliability and superior contextual information transfer to customers – and APIs play an important role in delivering that as well. The most common application of web APIs is, however, their integration in custom mobile apps that offer backend-as-a-service (BaaS).

The API economy has well and truly revolutionized businesses across the world, by shortening (at times, obliterating) delivery gaps, establishing new enterprise models, and providing innovative, personalized solutions. Interestingly, it has also empowered new startups to hold their own against much more established competitors (the fairytale success stories of WhatsApp and Instagram – both acquired by Facebook – bear testimony to this). In fact, the API economy is not only pushing in Digital Revolution 2.0…it is as remarkable as the Industrial Revolution, in the context of software technology!

 

Jailbreaking Your iPhone: To Do Or Not To Do?

ios jailbreak pros and cons

 

There is a lot of buzz about TeamPangu working on a stable Pangu10 jailbreak tool for devices upgraded to iOS 10.2.1. The Yalu jailbreak tool – launched by Luca Todesco – is also currently available for download. While the announcements of these tools have met with a fair share of eagerness among iPhone/iPad users – the general level of interest in jailbreaking iDevices seems to be on the wane (a #win for Apple). A survey found that the overall percentage of jailbroken Apple devices had fallen to less than 10%, and was sliding further down each quarter. The reason for this is two-fold: firstly, Apple has been ‘opening up’ its mobile platform (not to the extent of Android though), helping people to customize their phones without necessarily going for jailbreak. The lack of proper information and myths about jailbreaking also play an important role. In today’s discourse, we will take a tour through 6 points why you should jailbreak your iPhone and 6 points why you should not:

  • Jailbreak ‘YAY’ #1 – It’s legal

    Unlike ‘iPhone unlocking’ (the act of breaching phone contract to bring in multi-network availability), jailbreaking an iPhone does not come with any probable legal repercussions. Doing a jailbreak is all about getting more access to the phone software, and making more customization options available. If you do a jailbreak and start downloading apps from third-party sources (i.e. other than the App Store), you are not going to be charged or fined!

  • Jailbreak ‘NAY’ #1 – License and guarantee nullified

    There might not be any legal connotations of jailbreaking your iDevice, but Apple sure does not like you trying to make tweaks to its native platform. Keep in mind that all End User License Agreements, along with guarantees, are rendered null and void when you jailbreak an iPhone. It won’t be serviceable at Apple Stores in future (unless restored to original state) either. There might be certain security-related issues as well, and not all jailbreak tools are equally trustworthy. Think about your jailbreaking requirements carefully, and then take a call.

  • Jailbreak ‘YAY’ #2 – Wider tethering opportunities

    A jailbroken iPhone can be easily paired (tethered) to a wide range of compatible devices – phones, tablets and computer systems. This, in turn, can pull up the overall utility of your iDevice significantly – particularly when it is free of the ‘mobile hotspot restrictions’ placed by the network. Generally, the tethering done after doing a jailbreak is secure enough.

  • Jailbreak ‘NAY’ #2 – Risk of shady apps:

    With all due respect to the merits of jailbreaking, the process is akin to opening the security gates of Apple – leaving the platform susceptible to bad applications. Mobile app developers have cited many cases where installing a malicious piece of software has resulted in iPhones getting ‘bricked’. The problem is compounded by the fact that, such harmful apps can be uploaded by any hacker – and there are chances of some of them not being found and reported soon enough. After jailbreaking, you have to watch what you download on your phone. At every step.

  • Jailbreak ‘YAY’ #3 – Excellent customization

    From graphics and text, to skins, background images and of course more apps – there are loads of ‘new features’ to be enjoyed in a safely jailbroken iPhone. The stock look of iOS is impressive enough and has several options, but in a ‘rooted’ device, the alternatives are much wider. You can give the whole display and layout of your handset a makeover from time to time. Certain native iPhone apps (which you hardly use) can be removed too. Why stick with a ‘good but boring’ display?

  • Jailbreak ‘NAY’ #3 – Jailbreak after every update

    Jailbreaking your iPhone is not a one-shot game. After every iOS update Apple releases, users have to re-jailbreak their phones (provided that they have installed the update). The task is not as simple as it sounds – since updated jailbreaks do not become available immediately (as was the case with iOS 10, the waiting period can roll into several weeks). If you are going for a semi-tethered jailbreaking option, you will have to do the jailbreak each time you restart your phone.

  • Jailbreak ‘YAY’ #4 – Greater functionality

    If you know your way about handling a jailbroken phone, you can certainly make it more useful (and even secure) than before. There are interesting little ‘tweaks’ available, to free up storage space, change things in the control panel, add information to the lock screen and provide handy gesture shortcuts. Reliable third-party firewalls and proxies can be installed as well.

  • Jailbreak ‘NAY’ #4 – Potentially damaging for developers

    If you want iPhone app developers to do the hard work and come up with engaging new applications on a regular basis – you will probably think twice before jailbreaking. When you venture beyond the ‘walled garden’ of Apple, and there are hundreds of ‘pirated apps’ that become available for download at external app stores. The developers do not get any revenue whatsoever from such pirated resources – and widespread piracy discourages them from continuing to make high-quality apps. In a nutshell, piracy results in considerable financial loss for developers.

  • Jailbreak ‘YAY’ #5 – The gaming factor

    There is a fairly large number of emulator ROMs available – and you can download them on your iPhone only after the latter has been jailbroken. These emulator applications – when of the desired quality – can transform your device to a full-blown PlayStation 4 or Nintendo console, enabling you to check out the latest games (before custom versions are released in App Store). Do remember that installing and using the third-party emulator ROMs are likely to result in violation of copyright clauses.

  • Jailbreak ‘NAY’ #5 – Uncertainty about performance

    Theoretically, jailbreaking can improve the performance of an iDevice, but there is no way of ensuring from beforehand that things will go as planned. Even if you are extremely careful while doing the jailbreak, it might well happen that certain apps and widgets become non-functional in the ‘tweaked iPhone’. What’s more – there have been reports of users experiencing lower battery performances, increased frequency of screen freezes, crashes and lags, and a greater overall instability, following an iOS jailbreak. On average, 90%-95% users are happy with the ‘out of the box’ features that Apple provides, and there are valid reasons for that.

  • Jailbreak ‘YAY’ #6 – Thinking beyond Mail and Safari

    Jailbreak tools help you move beyond the default Apple apps installed on your handset. For example, you can specify web pages to open on Firefox, instead of the Safari browser. The Sparrow email client can be used as a substitute of the native Mail app. In fact, these third-party tools can be set as the default in a jailbroken phone, bypassing the native apps altogether. A properly done jailbreak allows you to interact with your iPhone in a more personalized manner.

  • Jailbreak ‘NAY’ #6 – Loss of data, maybe?

    In 2015, more than 225000 Apple accounts were hacked into by the KeyRaider malware. According to mobile security and app development experts around the globe, jailbreaking an iPhone exposes the device to similar such attacks and security threats. Even if you don’t chance upon a malware, there can be bad applications that affect the speed of your device, hog a lot of memory and bandwidth – and as a result, have to be uninstalled soon enough. Jailbreaking is risky, there are no two ways about it.

To sum up our discussion, there are plenty of apparent advantages when you jailbreak your iPhone. The restrictions and safety-nets put on by Apple disappear, and you can install any type of apps, from any source (while ensuring that they are reliable, of course), change the look and feel of the device, and even enhance its functionality. However, you will also be bidding adieu to the phone warranties, and will be making the handset open to security-related issues. The final decision is yours to take – and you need to consider both the pros and the cons of iPhone jailbreak closely, before taking a stand.

 

 

(Note: Please note that, at Teksmobile, we do not recommend jailbreaking in any way. No one in our team has a jailbroken iDevice. This article only tries to help you decide whether it will be worth jailbreaking your device).

Top 12 Tips To Make Educational Mobile Games For Kids

The importance of education technology has been increasing steadily over the last few years. Parents and teachers worldwide have given their thumbs-up to custom mobile games which have distinct (and valuable) learning elements. A 2016 survey reported that, in 1 out of every 5 households, kids in the 8-9 age group had access to cell phones. The figure swells to a whopping 60% for children between the ages of 10 and 12. What’s more, close to 55% children report that they are completely at ease while using mobile gadgets. A vast majority of these kids use apps and games – and that, opens up the opportunity of using interactive educational apps as a viable supplementary learning tool. In what follows, we will provide useful tips to developers on how to create good learning apps and games for the young ones:

  1. Relate the app’s content with school syllabus

    Unless you are working on a GK application (even that should have labels), the knowledge your application should not be in vacuum. For instance, if you are making a maths or an English-learning application, find out what the kids learn in each class (i.e., the school syllabus), and design your app accordingly. The app should ideally complement the classroom teachings – offering an easy way for children to understand and remember topics better. Do not simply drop new ideas in a vacuum…kids won’t find it interesting, and would gradually stop using the application.

  2. Think game. Learning comes later

    How can you make your educational game app more engaging? Simple enough – just don’t make it seem like ‘just another’ boring learning software. Do adequate brainstorming to come up with interesting (and simple) gameplay ideas, and find out how these ideas can actually be transformed into smartphone and tablet apps. Once you have the game prototype ready, it will be easy enough to add questions and other learning elements to it (i.e., it should be a ‘guided exploration’ exercise). In other words, in a children’s learning app, the ‘learning’ bit has to come last!

Note: For junior school kids, racing games are a tried-and-tested favourite. Think about mobile racing game ideas, with different characters and scenarios (single player and multiplayer). These games work best with quiz-type questions.

     3. Make the splash screen short and sweet

A bright and colourful splash screen is an absolute must for your app for kids. However, you also need to make sure that the splash screen does not linger on for more than 8-10 seconds. If it does, the little ones are bound to feel restless and might end up not using the application at all (kids are bound to be impatient, right?). Avoid making the home screen too elaborate either, and do not include too much under ‘Settings’. Children should be able to launch your app and start playing at once, without having to go through long texts and many customization options.

    4. Taps & swipes are great; Drags & pinches aren’t

A 5-6 year old child will neither have fully developed motor skills, nor will they be familiar with advanced interaction methods with mobile apps. That’s precisely leading app developers advise against the usage of drag-and-drop gameplay methods in learning apps for children. Screen-pinching is yet another activity that should not feature in such applications. Go with simple tap and swipe gestures – your target audience will find it easier to use, and the engagement levels will be a lot higher.

    5. Make things larger-than-life

Children love fun, surprising, out-of-the-world stuff – so don’t hesitate to include such elements in your mobile application. You can have panda races in the desert, bear races, princess rescue missions, gold-digging games…things which will intrigue the young ones and keep them from being distracted. Stay away from including any inappropriate displays, however (in shooting games, avoid showing violence in any form). Don’t let the narrative of your games become mundane anywhere – only the most interesting kids’ apps become successful.

Note: Consider adding famous fairy tale/cartoon characters in learning games. Most children already know about them, and that builds an air of familiarity about your mobile app.

  1. Competitions and reward schemes matter

    And that too, in a big way. A little kid has to be constantly motivated/coaxed to use your educational app – and what better way to do that, than offering them in-game currencies (stars, coins, points, etc.) at regular intervals (say, for each correct answer). What’s more, mobile app developers should ideally make games with multiplayer options. A child should have the option of challenging his/her friends and showing off his/her knowledge by beating them!

Note: Single-player games should also have a competitive feel about them. Players can either race against system-generated opponents, or against time (or both).

  1. Include multiple types of games in your app 

    For a kid, variety is a big thing. No matter how beautiful the graphics and UI of a game is, children are bound to find it monotonous after some time – if they do not get the chance to check out other types of games. That, in turn, can result in the active user-base of your app to drop off. To tackle this probability, it is highly recommended to create apps that contain a large number of ‘different games’. A child should be able to play one game for some time, and then hop over to another one – without any chance of boredom setting in. Ever.

  2. Do not distract the kids

    Background music, fun popup questions, audio messages, notifications – all have important roles to play in boosting the overall appeal of a mobile application meant for school kids. However, the developer has to ensure that such ‘bells and whistles’ are not likely disturb the li’l users – when they are playing a game, or reading a story, or participating in any other form of in-app activity. If you are working on a free app for kids, double check to make sure that the included advertisements do not, in any way, encroach upon the gameplay areas. Users should also have the option of disabling these ‘bells and whistles’, whenever required.

  3. Be wary of digital wallet misuse

    In all fairness, a 4-5 year old child can’t be expected to understand the value of money. In case the app you have designed has in-app purchase options (and it should, for additional engagement) – make sure that kids have no chance of accidentally making payments to buy stuff, without the consent of elder ones. Do not add any random tabs/buttons on the screens, tapping which would lead to money being deducted from credit/debit cards or digital wallets. IAP is a valid channel for mobile app monetization, but it should never be misused.

Note: Staying on the topic of security, an educational mobile game should protect the privacy (all types of personal information) of the kids. The name, age, location or any other information should not become accessible to unauthorized third-parties at any time.

    10. Platforms, devices and compatibility

Close to 9% of the 2.2 million+ apps in Apple App Store are educational applications. In Google Play Store too, the competition is similarly intense. App makers generally prefer to customize their learning apps for any one of the platforms and release it. This allows them to factor in initial reports, feedback and complaints (if any) – before porting the application to the other platform. It depends on individual developers/app companies whether to start out with the iOS or the Android platform (Windows Phone has much lower competition, and should be considered later). The backward compatibility of the app (that is, the oldest version of the platform it can work on) also has to be clearly specified.

In addition to platform compatibility considerations, you also need to finalize the devices that will support your app. A recent research found that, more than 30% of preschool kids in the UK are regular users of the iPad (with tablet-usage starting at the tender age of two!). Making your game compatible with smartphones and tablets are, hence, a no-brainer – and there should also be a custom version for desktop systems. Kids, after all, should be able to play on their computers too!

    11. Delight the parents

Of course, the educational app you launch should have many ‘wow-factors’ and nice surprises for the young ones. However, these can weave their charm ONLY AFTER the app has been downloaded on a device. And who takes that download decision? That’s right – the parents! Make sure that your application has enough features to delight the moms and dads of children (and the teachers!) – so that they feel that using it will indeed benefit their toddlers.

    12. Test the apps. And then, retest them

Just because you are making apps for unsuspecting kids – that does not mean you can do a half-baked job with the animations, illustrations, screen transitions, and other visual elements. Every element in the app should be in coordination, and in a smooth flow – delivering a great user-end experience (UX) to the young learners. Remember, if there are glitches, they would be reported promptly to parents and your app might be uninstalled in a matter of minutes. After all, there is no dearth of alternatives at the stores.

Above all, app developers need to be honest to themselves, while working on mobile games for children. Create apps that actually have considerable learning value, instead of simply churning out spin-offs of successful games created by others. A good kids’ app is one that indeed helps in learning endeavours, and is not a cheap revenue-earning tool. Don’t forget to add a unique USP to your app too!

Education technology in general, and educational apps for kids in particular, are expected to become even more popular in future. Not surprisingly, many app companies across the globe have started creating custom m-learning games – and you can create one too, by following the above tips.

 

 

Dear Entrepreneurs, Why Should You Stay Away From Toxic Employees?

Toxic employees are bad for organizations

 

They can be more productive than the average worker. They can be the very life and soul of your organization, joie de vivre spilling over from them all the time. But they might be ruining the very spirit and morales of your company, tampering with the effective teamwork and camaraderie that your firm used to be known for. That’s right, we are talking about the so-called ‘toxic employees’ and the reasons why as a business owner, you need to steer well clear of them.

Why Avoid Toxic Workers?

If an employee is consistently in the top bracket in your company in terms of productivity and performance, why bother weeding him/her out? On the surface, it might seem that as long as targets are being achieved and surpassed, it hardly makes a difference if a worker is snooty, or too self-absorbed, or boastful, or a gossip-monger. Dig deeper, though, and the problems will become apparent. Harvard Business School conducted a study in 2015, where it was found that keeping a toxic person on the payroll puts a burden of >$12000 annually (which is more than double of the amount (s)he adds in terms of productivity each year). What’s more, typically the work done by toxic employees tends to be of inferior quality, and in the long-run, of little use. Keep them in your company – and you will be in a ‘lose-lose’ situation.

Of course, if the toxic worker(s) at your company are slacker(s), you need to drive them away as soon as you can.

The Need To Keep Your Workforce Free Of Toxic Employees

Let us now move deeper, and highlight the main reasons why toxic employees pose a threat to the well-being of your company over time:

  1. Toxicity is contagious

    And so are toxic workers. They affect their colleagues in a negative manner, often causing the performance levels and morale of the latter to drop significantly. In the same HBS survey cited earlier, it was revealed that toxic workers increase the probability of others displaying misconduct (leaving you no choice but to fire them) by as much as 46%. A single toxic person can poison your entire manpower – and you certainly do not want that.

  2. Disregard for responsibilities

    There is, typically, considerable daylight between the personal goals of a toxic employee and your overall organizational goals. That, in turn, often results in him/her having a complete disregard of the important responsibilities that you might have delegated to him/her. The only thing such a person will be after would be personal goals (even if they come at the expense of the company performance). The moment you leave office, you can rest assured of that employee making a quick exit too!

  3. The horrid quality of work

    If (s)he is not a slacker, a toxic worker will hugely impress you with his/her speed of work. Tasks will be completed well before scheduled deadlines, assignments will be done within time-frames you would have scarcely believed possible. It’s when you sit down to review their work that the nasty surprise will hit you right on the face. To achieve the amazing speed, toxic employees tend to compromise on quality – and the output they finally serve up is generally not good enough. Such half-baked work results in client-dissatisfaction, and often, another employee has to clear up the mess (or the same person has to be told to redo the work). You want people who can work quickly AND deliver quality, right?

Note: Of course, there can be a small section of workers who work quickly and are above reproach from the quality perspective as well. Such ‘over-dedicated’ employees have the risk of burnout pretty soon – due to the unnecessary stress they subject themselves to. The onus is on you – the boss – to make these workers understand that they can relax just a bit more.

  1. Bad for teamwork

    An overconfident, boastful worker makes others feel inferior; a gossip-lover puts everyone on the alert; a snob is typically aloof of the going-ons in his/her team; a know-all behaves coldly to the arrival of newer members. One thing is common for all types of toxic employees – they pollute the team they are in, and are very difficult to converse with normally (if others cannot interact with him/her, how is teamwork going to proceed?). For sustained robust team performance, members need to be comfortable while collaborating with each other. Toxic workers break down the entire system.

  2. The ‘I-Will-Do-All’ and the slacker

    Forget the gossips and the back-biting for the moment – the very manner in which toxic employees work can cause unpleasantness among other workers. There are people who have scant regard for the abilities of their team-members, take on entire tasks all by themselves (no task-delegation involved), and ends up making a royal mess. Such ‘I-Can-Do-Everything’ mentality can also come from an overwhelming introvertness – when a person hesitates too much while trying to communicate with others.

On the other end of the spectrum, we have the slacker – the con artist who manages to shirk every bit of responsibility, pass on all tasks to others, are often absent (although not for the reasons they give to you!), and often use the company’s internet for personal browsing needs. They typically come up with new and innovative plans to avoid working at workplace – and interestingly, they often tend to get away with it as well. However, if you decide to look the other way as a slacker goes on his/her merry way – it won’t be long before the other employees start expressing a rightful feeling of reproach. After all, they are the ones who are ‘carrying’ the slacker – and they have the right to voice their opinion!

  1. Overdependence on everyone

    You want employees who praise your company. You conduct ice-breaking sessions to ensure that new entrants can feel confident while asking for help/guidance from peers or senior colleagues (establishing a mentor-mentee relationship). Sadly, the toxic worker exploits this situation too. (S)he would typically be nagging everyone at the office floor for help – simply because (s)he won’t take the trouble of figuring out the solutions themselves. Things might be even worse if a toxic employee is actually inept…and does not know how the tasks have to be done (lying on the resume, maybe?). Such apparent helplessness and constant cries for help have two important effects – the project-work gets significantly slowed, while the mentors become distracted…and over time, disturbed. In addition, you will never be able to rely on these workers, since they do not seem to be able to rely on themselves.

  2. Exodus of other employees

    A toxic employee does not deserve a handsomely-paid job, but there is a less than 1% chance that (s)he will be sacked due to toxic behaviour. On the other hand, these workers can force other, perfectly good workers to leave your company. If several people complain about the quality of the work-environment of your office, pay heed to such reports – and examine the scenario more closely. When multiple people have grievances against the same person, they typically have genuine reasons for it too. Good manpower resource is a mighty important asset – and your company cannot afford to lose it for a single toxic individual.

  3. They cannot care less

    Staying in their own bubbles and resisting all types of change – these are two things that toxic workers are absolute masters at. They cannot be bothered to help out colleagues (although they would be the first to seek assistance), and typically justify their position by saying that “it’s not their job”. That’s a very dangerous stand to take, since it can cause serious alienation on the work-floor, along with a slow-growing feel of animosity. Such toxic persons are not interested in building up the productivity levels of others in any way. It’s only about making themselves look good.

Note: Interestingly, many toxic employees are sticklers for following every single rule and regulation at your workplace. Behind their false show of discipline, there are many instances of breaking the rules and/or twisting them for their own benefits.

  1. Waste of billable hours

    There are many toxic employees who are lively and energetic – just not in a good way. They have enormous stocks of hilarious jokes to share at the coffee-vending machine, seem to know something secret about everyone at office (and (s)he’s more than eager to share the information!), and are viewed as ‘fun people to be around’. The problem lies in the fact that, most of their ‘fun activities’ happen during the office hours – and you, the unsuspecting entrepreneur, end up paying these people for practically nothing. Neither do these toxic workers have any focus or direction, nor do they respect the fact that other people might be trying to concentrate. They won’t work, and they won’t let others work either.

Note: These ‘fun’ toxic guys are smart enough to cover their tracks though. They are at their most jovial when your back is turned – and whenever you are on the watch, they are at their attentive best at their workstations. Don’t fall for the pretence!

      10. Scant regard for legal affairs

In my experience as a software entrepreneur for close to 11 years, I have come across many toxic individuals. Most of them have been people who are looking to have a easy time at office – people whom I have had to fire over the years. If you are not similarly watchful too, the toxicity might well grow into something serious. A shady guy might share/sell confidential company/project information to third parties, use the company credit card (you had trusted him/her with it) for personal purchases, and might even take a chance with the expensive tools, gadgets and equipments lying about in the office floor. If someone keeps getting away with toxic behaviour, (s)he has every reason to believe that an act of stealth will not be detected either.

Getting Rid Of Toxic Employees

Wouldn’t it be just great if there were no toxic workers in your organization to start with? You might well think that, at the time of the interview, you can ask candidates about previous instances where they had displayed effective teamwork and leadership qualities – and judge whether they are toxic or not based on their responses. Unfortunately, it is easy enough to lie during interviews (arranging for a false reference ain’t tough either!). You must be careful at the time of recruitment – but even so, there is every chance of some toxic elements slipping through the filter.

Identifying toxic behaviour and firing the guilty workers on the spot is not at all easy. In many countries, individuals can move to court if they are suddenly sacked, while terminations tend to have an effect on the spirit of other employees as well. Lastly, and probably most importantly, if a toxic worker has been giving you the numbers – you might feel hesitant while deciding whether to fire him/her or not.

As the reports from the Harvard Business School survey showed (and backed up by Jack Welch), weeding out toxic employees is of paramount importance for the well-being of your organization. However, this process cannot be a one-shot, sudden affair. Instead:

  • Record the toxic behaviour

    A large section of toxic workers are aggressive sociopaths, and they won’t shy away from having a backchat with you – as soon as you inform them about their misconducts. This makes it advisable to first document all the instances of such toxic behaviour carefully. You need to have sufficient proof before you call up the guilty party.

  • Try to amend their ways

    No one wants to lose a high-productivity worker, right? Make an attempt to correct the ways of a toxic employee – by providing additional training sessions, more stringent quality standards, regular queries to increase accountability, and even surprise visits to his/her workstation (what better way to find out whether (s)he is chatting on FB or working on the high-priority project you had assigned?). Have a 1-on-1 chat with the toxic person, inform them about the problem, ask how they can rectify their behaviour, and if they need any type of help (not a pay-raise, please!). Firing should always be the last option.

  • Phase out the toxic employee

    If nothing else works, you WILL have to get rid of the toxic individual(s). Be systematic about the entire procedure. Introduce wholesale modifications in your workplace – and launch new activities that involve extensive teamwork and collaboration and expertise and sincerity (say, code reviews or paired documentation challenges). Toxic employees will gradually find themselves shunted to a corner, and would, ultimately, be forced to leave.

The Final Word

In a Career Builder survey conducted a few years back, 1 out of 4 respondents stated that toxic employees put an additional $50000+ financial burden on companies, on a yearly basis. For 40% of the respondents, the figure was ~$25000. It is pretty much evident that toxic behaviour at work is not worth putting up with – since doing so leads to overall cost figures shooting up, while the performance of other workers also takes a hit. Toxic employees are bad for your business, and you need to avoid them like a cancer. Period.

iOS 10.3: What’s New?

(For an updated post-launch report on iOS 10.3, please click here)

 iOS 10.3 new features

Last week, Apple launched the first beta of iOS 10.3. According to an official January report, the adoption rate of iOS 10 has jumped by nearly 21% between January 2017 and November 2016 (76% vs 63%) – and the arrival of iOS 10.3 is expected to bolster this figure further. Interestingly, there have been reports of troublesome bugs in the recently-launched iOS 10.2.1 and the Cupertino company will be looking forward to resolving them all in the upcoming version of its mobile platform. In today’s discussion, we will take a look at the most interesting new features in the first preview of iOS 10.3:

  1. Detailed iCloud Storage information

    In the third major update on iOS 10, storing data on iCloud will be more systematic than ever before. From the profile, users can easily tap on the iCloud tab, to check out a detailed breakdown of the devices and the programs that are using the storage space at any time. The information is graphically represented, and it allows people to optimize iCloud. What’s more, users will be provided with useful tips and suggestions on the all-new ‘Suggestions’ tab on the Settings screen.

  2. Change in app animation

    This one is a very subtle change. As confirmed by professional iPhone app developers worldwide, there is a definite change in the animation scheme – when an app is launched/closed. While the change is rather difficult to discern in fast-working applications, it is fairly easy to see the more rounded edges on apps that take some time to launch. Not a tweak that will affect app-usage in any way, but an interesting one nonetheless.

  3. Arrival of APFS file system

    As soon as you update your iPhone/iPad to iOS 10.3, you will be bidding farewell to the HFS+ file system on your phone. The more secure Apple File System (APFS), with stronger encryption support, will be automatically installed on the device. As per reports from app-makers and testers, APFS also performs better than HFS+, when it comes to supporting NAND file storage.

  4. Find My Airpods

    Easily the most talked-about feature enhancement in iOS 10.3. Ever since Airpods – the Bluetooth-powered Apple earbuds – debuted last year (on iPhone 7), there have been multiple reports of users losing/misplacing them. iOS 10.3 offers a great solution to stay away from such problems. It has a built-in ‘Find My Airpods’ feature, that tracks the Airpods to their last-known location (i.e., the location when the earbuds were paired with an iPhone most recently). The feature becomes visible as soon as a user logs in to his/her ‘Find My iPhone’ application. People can also send pings to the Airpods with this new feature.

  5. Analytics in Settings

    In the default Settings application, there used to be a section called ‘Documentation & Usage’ option (under Privacy) – through which people could specify whether they wanted to share data with Apple. That section has been renamed to ‘Analytics’ and retains all its original features. There is a new tool in this section as well, in the form of ‘Share iCloud analytics’. It can be used to share analytics data from iCloud accounts. Apple keeps things secure with its differential privacy regulations.

  6. Apple Settings Profile

    On iDevices running on iOS 10.3, it is no longer necessary for users to separately check out personal profile information from App Store, iCloud and iTunes. Right at the head of the ‘Settings’ menu, there is an all-new ‘Profile’ section – which allows iPhone-owners to view all information associated with iCloud, iTunes, App Store and even Family Sharing, summarized on the same screen. The iDevices linked with each of these accounts can be viewed through this ‘Apple ID Profile’. All that the users have to do to access the information is sign into their ‘Find My iPhone’ account.

  7. Floating keypad for iPads

    One of the several cool new features of iOS 10.3 that are ‘hidden’ in the preview version (i.e., not provided to mobile app developers yet). iPad-users, after upgrading, will get an option to replace the default keyboard on their device with a one-handed keypad that can be easily dragged and placed anywhere on the screen. The ‘floating keyboard’ idea seems just a trifle weird at present, but it can well prove to be a handy tool for users.

  8. Multiple SiriKit enhancements

    Right from the status of mobile payments and digital wallet security, to scheduling taxi-rides – everything can be done with SiriKit, in the updated iOS 10.3 platform. The mobile digital assistant can work in collaboration with Lyft and Uber to schedule rides, people can pay bills directly through SiriKit, and the status of m-payments can be monitored safely. There’s good news for all the cricket-fans out there as well – with SiriKit on iOS 10.3 offering real-time scores and updates from international games and IPL matches.

  9. App icon updates

    This is going to be a mighty useful feature for iOS app developers. Instead of having to publish an update every time the icon of the application was tweaked, the changed app icons can now be pushed out at any time. This, understandably, makes it easier for developers to showcase updated icons – without having to worry about full updates.

  10. Weather information (in Maps)

    After upgrading your Apple device to iOS 10.3, you will find a small tab on the bottom-right corner of the ‘Maps’ screen. On tapping it, detailed weather information (at your detected location) is displayed. In addition, users can also apply 3D Touch on the tab, to view weekly weather info breakdowns. Apple Maps have been getting a lot better over the last couple of years, and this is yet another interesting addition.

  11. Shortcuts for CarPlay applications

    With ‘connected cars’ increasingly coming into focus, it was expected that the latest version of iOS will have some new feature related to the proprietary CarPlay system. iOS 10.3 brings app shortcuts for CarPlay on the table. People can now browse through shortcuts of all their recently used CarPlay applications, instead of having to head back to the ‘Home’ screen to launch every new app.

Note: iOS 10.3 also has HomeKit enhancements, primarily in the form of integrated support for programmable switch accessories.

   12. Verizon gets iCloud calling support

T-Mobile and AT&T already had this functionality, and with iOS 10.3, Verizon is going to have it too. With seamless iCloud call support, users on the Verizon network can now place/receive calls on any of their Apple Devices (iPad, 

Mac system, iPod Touch, in addition to, of course, the iPhone). Users have to enable the feature to get started with iCloud calling.

   13. Safari motion reduction and Podcasts widget

Many iPhone users across the globe have highlighted the motion effects on the Safari browser to be more than a bit off-putting. iOS 10.3 looks to relieve users of this particular inconvenience. In Safari, the update offers a ‘Reduce Motion preference’ option for users, that enhances the web-browsing experience. The Apple Podcasts application will also have its very own iPhone/iPad widget, on the final version of iOS 10.3.

Plenty of app developers as well as general users were expecting a dark, ‘theater mode’ (for iPhone/iPad) to arrive on the iOS 10.3 platform. However, iOS 10.3 beta 1 has no news about such a feature. As is customary, the next couple of months should see more beta releases of iOS 10.3, with a final release likely in late-March. It remains to be seen whether Apple adds more features, and what changes it makes to the existing ones, in the next developer previews of the platform.

 

 

Smart Lighting Solutions – Trends To Watch Out For

Smart lights are an important part of global IoT

 

Smart lighting is easily one of the fastest growing sectors in the field of Internet of Things. According to analysts, this sector is expected to grow at a CAGR of more than 22% over the next 7-8 years, making the value of the smart light market zoom up to $48 billion by 2020, and a whopping $65 billion by 2025. The commercial smart lights sub-domain alone will touch $8.2 billion by the end of this decade (residential smart lights will be growing at an even faster rate). In what follows, we will highlight some fascinating trends in smart lighting to keep an eye out for:

 

  1. Surge in the popularity of LED lights 

    A key driver behind the rapid growth in smart lighting has been the increase in people switching over to LED lights globally. On average, at least 7 out of every 10 customers have bought at least one LED light, with nearly 50% people reporting that they have purchased LED lights in the last year (2015-16). In 2016, the total number of LED customers was a healthy 27% more than the figure in 2015, underlining the fact that LEDs are the preferred light replacement options in homes/offices. Interestingly, around 62% first-time users of smart lighting are already LED-users. Experts have found that the LED technology can save up to 60% more energy (compared to traditional lighting). The switch to LED, hence, hardly comes as a surprise.

  2. Awareness on an upswing

    For all its rapid growth and huge buzz among mobile developers and other tech enthusiasts, Internet of things (IoT) is still a niche field. A study in 2014 found that nearly 87% of people worldwide had not heard about the technology ever. While that figure is gradually coming down, IoT is still far from being a ‘massy’ thing. However, smart lighting (along with home automation, and to a lesser extent, smart car technologies) are bolstering the IoT sector. At present, 66% of all people know about smart lighting solutions, and close to 80% among them opine that smart lights would indeed replace traditional lighting in the foreseeable future.

  3. Different elements of smart lighting

    With this being a relatively ‘new’ sector, companies are focusing on the separate categories under which smart light elements can be classified under. Broadly speaking, more innovations are expected in 2017 – in smart light bulbs, fixtures and controls. Apart from LED bulbs, fluorescent lights and  high-intensity discharge (HID) lights are also steadily making their way in the smart lighting domain. It’s a much-varied field, and OEMs are doing their best to stay ahead of competitors by giving their products an edge.

  4. The many advantages of smart lights

    Over the last couple of years or so, the benefits of adopting smart lighting solutions have become increasingly clear to both general customers as well as authorities/industry experts. Apart from their energy-efficiency, smart lights can bring down average crime rates (in areas that previously had insufficient light) by more than 20%. What’s more – thanks to the real-time data sharing options that these lights have, their maintenance costs are a lot lower too (around 30%). Customized brightness options and adjustable voltage add to the plus points of smart lights further.

  5. DOB technology to become more mainstream

    A separate driver is required to transform AC current (alternating) to DC current (direct) – before the latter can be used in smart bulbs and tubes. However, mobile app developers in charge of designing smart lighting solutions have often reported that creating this driver and the LED board separately makes the final product a lot more complicated and buggy than what’s desirable. The Driver on Board (DOB) technology comes across as a viable solution to this problem. With DOB, the LED chipsets and the driver(s) can be placed on the same board (functioning as a single component). The number of IoT developers working with DOB technology is fairly low at present, but the number would surely go up in 2017 and beyond.

Note: There is one downside of the otherwise effective driver-on-board technology, however. It can result in LED lights underperforming – as a result of which more LED bulbs become necessary to build the unit.

  1. In the top three smart products in the US

    Between 2017 and 2020, smart lighting would consolidate its position as one of the top three ‘connected’ technologies adopted by people in the United States (the other two being home security and smart thermostats). Over the last 6-8 quarters, the volume of adopters of smart light technologies has grown by more than 40%. The popularity of smart lighting in US extends to both the residential and the commercial sectors. Close to 57% of buyers in the country have stated that the new lights they buy would be LED bulbs, while 80% of home-owners feel that smart lighting can enhance the productivity of their houses, in some way or the other. All things considered, there are ample opportunities for smart lighting solutions to grow over here.

  2. Smart light installations

    Hybrid and proprietary technologies were the two most important methods for installing smart light systems, at the start of 2016 (apart from the wireless solutions provided by DALI Wireless). Other, more advanced installation techniques are expected to gain momentum this year. Developers will start to work with Bluetooth-powered smart lights, Power over Ethernet (PoE), and Power Line methods – gradually making the installation procedures faster, efficient and more customizable than ever before. Solutions by ZigBee and EnOcean are also likely to gain more acceptance.

  3. All segments of the smart lighting market to grow together

    We had earlier made a broad classification of smart lights under two heads – residential and commercial. Let us now look into the other sectors of the market where smart lighting solutions are finding increasing acceptance. Office and industrial lighting, malls and plexes, public lighting (street lighting) are all sectors in which the presence of smart lights will grow stronger in the next few years. There is already high levels of demand for smart lights from the hospitality sector as well. The challenge now lies with the manufacturers and app developers to match the smart light supply levels to their burgeoning demand volume.

  4. Biggest markets

    Europe leads the way as the biggest consumer of smart lighting solutions in the world. The Asia Pacific and Latin America take up the second and third spots respectively. However, when it comes to the fastest growing geographical sectors in this domain, Asia Pacific (with a CAGR of 21%+) is right at the top. North America is also witnessing accelerated growth in the adoption rates of smart lighting solutions. As more advancements happen related to smart homes and smart cities, the usage of ‘connected lights’ will soar even higher.

  5. Backend and frontend elements

    Smart lighting solutions are not exactly cheap to design, and developers would (understandably) be pulling out all the stops to ensure the success of their products. In 2017 and later, cloud-based development platforms (like Kii) will be used more and more, to ease out the overall integration process. End-users will have completely personalized control and visibility on the front-end. Real-time data from the smart lights can be tracked, monitored and analysed from the back-end support (with the help of custom APIs). The smart light fixtures will have advanced sensors built-in, for data tracking and syncing.

  6. Controls growing at a higher rate than Fixtures

    This is far from being surprising. According to experts from the field of software and mobile app development, customers like to get a proper, in-depth idea about how one particular gadget/device/solution works – before deciding to try out another one. Till 2020, smart light controls will grow at a CAGR of 18%, with fixtures following at a significantly lower rate. People are still getting acquainted with the technology – and it can be reasonably expected that controls with outpace fixtures in the next decade as well.

  7. From halogen to LED

    As already pointed out earlier, the so-called ‘LED surge’ has been an important catalyst for the recent accelerated growth of smart lighting. Halogens, however, remain the most popular lighting technology, with incandescent bulbs and LED lights coming in after them. The point to be noted here is, these halogens are being gradually replaced by the light-emitting diodes. High-intensity discharge (HID) lights have a small market share, as do fluorescent (linear and compact) lights.

Phillips, with its diverse range of smart lighting products and platforms – from DALI and BACnet, to EnOcean and Zigbee – is easily the market leader in this sector. General Electronics and Acuity Lighting Systems (both from US) have also emerged as major players. The opportunities for innovation are immense in the field of smart lighting, and it remains to be seen what new solutions developers worldwide can come up with this year.

 

 

14 Business Trends That Will Grow Stronger In 2017

In the United Kingdom alone, the total number of business companies (private) was 5.5 million, at the start of the year. Interestingly, nearly 1 out of every 6 of these companies were small businesses. Move on to the United States – and the business scenario over here is even more robust, with more than 18.5 million registered companies. As the number of companies surge and individual revenue/profit figures spike, new trends are being detected. Individual players are gradually adapting them as well – in a bid to gain one up over their competitors. In 2017, we expect these business trends to really gain momentum:

  1. Millennials to phase out Baby Boomers

    Irrespective of what domain they belong in, companies need to constantly improve their work processes, adopt more efficient approaches to the way they do business. Millennials are, in general, a creative lot – and they seem the most suited to take up this challenge. By the end of 2017, a large chunk of entrepreneurs around the world will be millennials, while the older ‘Baby Boomers’ will be pushing ever closer to retirement. The presence of relatively young people in different positions will also help in more innovations in workplace.

  2. Rise and rise of e-commerce/m-commerce

    Shopify, Vend, 3dCart, Magento – there are lots of excellent web-based tools available, that can be used to create and launch ecommerce platforms for business. A recent worldwide study found that, nearly 59% of all customers were more than willing to buy stuff from the web. With smartphone usage going up at exponential rates and mobile payments becoming more and more mainstream (think: Apple Pay), m-commerce will also be surging in 2017 and beyond. All that the businesses have to do is offer interesting perks and offers to motivate buyers…and sales figures will soar.

  3. App addiction to grow further

    The demand for mobile business apps is not an entirely new phenomenon. Over the last 2-3 years, entrepreneurs from all around the globe have launched company apps – convinced by the potential sales/exposure benefits that mobile technology would yield (many of these apps were not of particularly high-quality, but that’s a different matter!). In the next year and beyond, it is expected that practically every business will have their own mobile application. There will be greater emphasis on quality as well, and companies will be contacting specialized mobile app agencies to develop their apps.

  4. Business Intelligence for big data

    Companies, tech or otherwise, will become increasingly dependent on advanced business intelligence software tools – including digital dashboards and OLAP systems – for handling big data. These BI tools will go a long way in transforming random data sets into neatly organized, actionable information subsets (e,g., the buying habits of customers, or the latest market demand trends). Right from data curation and secure storage, to ready accessibility and visualization – the new-age BI tools will do them all, and companies will benefit hugely from that.

  5. Thinking beyond email for internal communication

    Emails are steadily losing ground to newer collaborative tools for internal communications within a business. By October this year, the total number of daily users of Slack had moved beyond 4 million, and this figure would continue to rise in 2017. The arrival of Slack (and similar other tools) in a big way has done away with the need for employees to pay close attention to their email inboxes and chat boxes for messages from the peers/seniors. However, Slack won’t be totally replacing business email anytime soon – and email will still be the primary medium of interaction for external communication (with clients, stakeholders, other relevant people outside the company).

Note: The importance of social media channels for external communication. With mediums like Facebook and Twitter, precision targeting will be easily possible for businesses – and interactions will become more personalized.

  1. Technology to be used by non-tech people

    Not every entrepreneur is a tech wizard, neither can they hope to hire the most skilled tech geeks in the world. However, the need to implement technological tools and solutions in business operations is higher than ever before. In such a scenario, it is only natural that user-friendly, not-too-technical platforms will be launched – to make it easy for those who have minimal technical knowledge to be able stay afloat with the competition. A classic example of this is the ever-growing popularity of WordPress – a content management system (CMS) that enables people to launch websites, even without the required technical knowhow.

  2. Need for responsive business websites

    If you think that almost every company worth its salt already has a web portal…well…think again. According to a LSA survey conducted earlier this year, it was found that around 45% of small businesses did not have any websites of their own. From the rest, many websites were not optimized for mobile-viewing (i.e., not responsive). Given that 97% of customers tend to look up products online and check features/reviews before making a purchase-decision, the unavailability of an informative, mobile-friendly website can seriously hamper the development of a company. In 2017, more businesses will avail the services of web design and development companies to create dedicated web business portals. It’s no longer a ‘nice-to-have’ option, websites are now a ‘must-have’.

  3. Online videos to draw in audience

    Blog posts are good, updated interactive articles are great – but in the next year, online videos will become the single most most important channel to get potential customers/clients onboard. On average, nearly 65% of all visitors arrive on a company portal after watching short online video clips. Businesses will also start to share messages with users through videos more – given that the latter are likely to be viewed till completion, unlike full blogs and interactive posts (56% vs 28% and 34% respectively). On a YoY basis, there has been a 80% spike in video-watching stats on the web in 2016.

  4. Business communications and markets to become more segmented

    Entrepreneurs are gradually coming round to the idea that generic, one-size-fits-all solutions do not work well at all in the business domain. In future, corporate communications (primarily, email correspondences) will become more personalized – with the recipient’s name in the top and other customized information, while those (rather irritating!) mass mailers will become less frequent. In terms of market segmentation too, businesses will start to target more niche markets in 2017 and beyond. This strategy will help them to fulfill the precise requirements of target customers, instead of trying to satisfy larger segments – where the needs of users would vary greatly. Till recently, business owners were wary of targeting segments that were seemingly ‘too small’. That fear is slowly dissipating.

Note: Physical stores that merely deliver products, without any related domain expertise or support, will lose value in future. In order to survive and thrive, these brick-and-mortar stores will have to start providing expert advice, 24×7 consultancy, grievance redressal, and other such add-on services.

      10. On-demand services will grow

By the time 2017 is done and dusted, there will be many businesses that will not have any particular products of their own – but will simply connect customers with the things/services they are looking for (establishment of this connection will be their core business). Already, there are food delivery apps like Swiggy that do business in this manner – and have already become fairly successful. On-demand services, like the transportation services Uber provides, will be more and more sought after by users across the globe. It will be all about customer-convenience.

     11. Rise of cloud employees

Over the last 5-7 years, geographical boundaries have continued to shrink, at least in the business domain. Tech companies, in particular, will lend strength to this trend further – with the recruitment and management of ‘cloud employees’. The way in which this will work is simple enough: a company will contact a cloud-employee service provider (in another country) and share job descriptions. The latter company will hire workers accordingly, and projects will be completed at these ‘remote offices’. Such offshoring would a go a long way in enabling companies take up more work simultaneously, ensure high quality standards, and ensure that all projects are delivered on time. With communication tools like Skype being used on a regular basis everywhere, entrepreneurs would be able to monitor remote offices and the performances of cloud-employees with ease.

    12. Crowdfunding as a big help for startups

By the latter half of 2017, crowdfunding should surpass venture capital as the most important source of funds for startups (as well as for new product launches by established companies). Portals like Kickstarter, Indiegogo and GoFundMe are already used by many entrepreneurs (including even mobile app and game developers) to raise the necessary capital for their projects. What’s more – the use of these crowdfunding sites won’t be limited to fundraising either. Business analysts predict that companies will be able to validate their new products on these sites as well – bringing down the overall risk levels.

   13. More emphasis on data security

With businesses having to manage sensitive, personal customer information – they can no longer afford to be lackadaisical about data security standards. In the last couple of years, there have been several cases of high-profile data breaches in the United States alone. From 2017, Europay, Mastercard & Visa (EMV) should become an basic standard for making payments. Most credit/debit cards will have microchips, and the Point of Sale (PoS) terminals will be made completely secure. Companies will also start using other advanced data protection tools, to rule out all forms of unauthorized access and hack attacks. If a business does not pay attention to security standards, it might well be hurtling towards failure.

   14. Artificial intelligence and bots

Machine-to-Machine (M2M) learning is expected to grow rapidly in 2017 – and with that, many day-to-day business operations are likely to become automated. Bots, powered by high-end artificial intelligence (AI), is likely to play a big role in both logistics/transportation as well as peer-to-peer communications. Most large stores and malls will have sensor systems installed and monitored. For companies that are more into creative fields of work (design firms, graphic engineering, etc.), virtual reality (VR) tools will also prove to be useful.

Businesses have already started to shift their focus from simply selling products/services to customers, to establishing mutually beneficial connections with the latter. Most companies will start to view environmental considerations seriously too, and change up the tools/resources they use accordingly. Employee training will become more comprehensive, and individuals will be encouraged to develop their natural skills – instead of having responsibilities stacked on them by entrepreneurs. The trends highlighted here – along with many other new ones – will completely revolutionize the concept of business in 2017 and beyond. It’s going to be a fascinating watch!