Push Notifications vs In-App Messaging: Which Strategy Is Better For App Marketing?
Hussain Fakhruddin
Latest posts by Hussain Fakhruddin (see all)
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Increasing the user-engagement levels is the biggest mantra, as far as the success of mobile applications are concerned. On a YoY basis, 2017 witnessed ~55% increase in the average number of messages sent through apps to end users. Facilitating seamless two-way communication on the mobile platform is the key – and both ‘push notifications‘ as… Read More »